Sunday, January 30, 2011

Decision to remove billboards in downtown Cairo irks ad agencies

Decision to remove billboards in downtown Cairo irks ad agencies

20 01 2011

"Advertising billboards perched on downtown Cairo’s buildings are being removed, as per a decision this week by Governor Abdel Azim Wazir, according to local reports."
...
"According to Abdel Monsef, there are the taxes and license fees paid to the government for the billboards of around 40 percent, constituting a big loss on government revenue from the ads."
...
"He labeled the attempt of ad agencies to protest the decision by shutting down most of the billboards in Cairo on Thursday as “a passive civilized protest.”"